One big winner at the awards was Fleshlight, which took home two AVN Awards: Best Sex Toy Company and Best Sex Toy for Men.

It was a major victory for the company.

"We'd like to thank AVN for the prestigious awards," said CEO Brian Shubin. "I'd especially like to express how proud I am of all of our employees. We take incredible pride in our products and the hard work it takes create, produce and distribute them to the world."

So, while many of us might laugh at or be embarrassed by winning a sex toy award, the people in the industry take it very seriously.

And, in case you were wondering, the company is working on a sex toy that connects to your iPad for more "interactive" use.